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    • By Counterman
      NTK Vehicle Electronics has announced the introduction of a new throttle bodies line to its portfolio this autumn. The addition aims to help vehicles comply with new emissions standards. The release fits within Niterra’s strategy to enhance its aftermarket offerings, the company said.
      NTK Vehicle Electronics, owned by
      link hidden, please login to view, benefits from its parent company’s engineering background along with expertise from the NGK Ignition Parts brand. This new product line marks NTK’s expansion into a more comprehensive vehicle electronics supplier. The introduction reinforces NTK’s move into throttle bodies production for global markets. Coverage and Specifications for Throttle Bodies Customers
      NTK will offer 187 premium throttle body part numbers. The parts provide 52 percent coverage of vehicles in operation in
      link hidden, please login to view. The introduction positions NTK as a significant player in supplying OE-quality equivalent throttle bodies and expands its electronic components lineup. All parts cross reference to original equipment and meet durability and performance expectations, the company said. Function and Role of These Components
      Throttle bodies are essential for combustion engines in various vehicles from cars to industrial vehicles. They sit in the engine intake tract and regulate airflow. They optimize combustion and reduce emissions. The components meet current and future emissions standards and work in petrol and diesel powertrains.
      Compatibility With Vehicles Across Decades
      The 165 electrical throttle bodies fit modern cars from the 2000s onward. Sixteen hybrid types and eight mechanical parts support older vehicle models from the 1980s and 1990s.
      Market Reach and Vehicle Parc Coverage
      The NTK throttle bodies cover an initial car parc of about 133 million vehicles in the region. This includes major brands like VW, Audi, Seat, Skoda, Ford, Alfa Romeo and Fiat. This broad compatibility will likely boost demand across Europe, the company said. Markets include Germany, France, the U.K., Italy and Spain.
      Expanded Electronics Portfolio for NTK Customers
      This launch transforms NTK into a comprehensive vehicle electronics solution provider. The new line complements its manifold absolute or boost pressure sensors, mass air flow sensors, oxygen sensors, exhaust gas recirculation valves and other engine sensors.
      Catalog Access and Support Tools
      “The addition of OE-quality equivalent throttle bodies to NTK Vehicle Electronics not only enhances the brand, but it also strengthens an already comprehensive range of excellent products for aftermarket customers,” said Frank Massia, director of marketing aftermarket EMEA at Niterra EMEA GmbH.
      The throttle bodies come packaged for easy identification and stock management. All references, OE and applications data will be accessible on the Part Finder platform.
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    • By Counterman
      When replacing or servicing an electronic throttle body (ETB), the job isn’t done until it’s properly adapted to the vehicle. In this video, learn why a throttle body reset is critical after installation—and how modern vehicles relearn throttle and idle positions to ensure smooth performance.
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      Automotive Parts Associates (APA) announced it recently wrapped up an action-packed weekend in Las Vegas, where winners of the Vegas Adrenaline Adventure Weekend promotion “experienced high-octane thrills and unforgettable moments.” From Feb. 28 to March 2, 10 winners and their guests enjoyed an all-expense-paid trip featuring off-road driving, machine gun shooting, Topgolf, plus $500!
      APA said the winners also got to enjoy a Friday night dinner sponsored by FCS. “A special shoutout to FCS for sponsoring a fantastic Friday night dinner, adding to the excitement of the weekend,” APA said. 
      The promotion, which was open to
      link hidden, please login to viewshareholders’ and TruStar members’ customers from September 15 through October 31, awarded entries for every $200 purchased from sponsoring suppliers. In addition to the grand prize trip, 10 second-place winners received a $250 gift card and salespeople earned a $100 gift card for each winner. Following are quotes from participants sharing their appreciation for the experience:
      “Thank you very much for the great and memorable trip and your kind hospitality. We do appreciate it. I was glad to meet a lot of shop owners and great people and also exchange great information. We had a great time.” “Both of my sons thoroughly enjoyed themselves. Thanks for putting that together. It was a trip they may never take again together!” “Gail and I would like to say thank you to APA for a great weekend away, we really enjoyed ourselves!” “It was an unforgettable weekend,” said Jan Larson, director of marketing for APA. “What started as a group of strangers on Friday quickly turned into a close-knit group by Sunday, exchanging contact information and sharing stories like lifelong friends. I always encourage our shareholders and TruStar members to take advantage of these promotions. Participation is easy and can have a meaningful impact on employee morale. These events drive engagement, boost sales, and create lasting memories—don’t let your customers miss out on these incredible opportunities!”
      APA said it hosts two promotions annually, one in spring and one in fall. Up next is the 2025 Tanks For The Memories Sweepstakes, where ten winners will receive an all-expense-paid trip to drive real tanks at Drive A Tank in Kasota, MN.
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