Valvoline Global Becomes FIFA World Cup 26 Supporter
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By Counterman
WIX Filters is expanding its support for World of Outlaws by adding sponsorship of the Late Model Series presented by DIRTVision to its previous years’ backing for the NOS Energy Drink Sprint Car Series.
“World of Outlaws is truly ‘The Greatest Show on Dirt’, offering fans some of the most adrenaline-pumping, tire-spinning, nitro-burning open-wheel racing on the planet,” said Carmina Lopez, brand manager for
link hidden, please login to view. “We’ve expanded our sponsorship with World of Outlaws to showcase how our filters leave our competition eating our dust and guide drivers all the way to their own checkered flags.” Starting Lineup and Fan Drawings
WIX Filters will present the starting lineup at the track and on DIRTVision, the exclusive live streaming home of the World of Outlaws, for the nightly feature in both circuits. This builds on WIX Filters’ continued sponsorship of the third heat at every Sprint Car Series race night.
At select events, dirt racing fans can take a selfie with the WIX Filters sprint car and enter drawings for swag, including a racing pennant signed by the top drivers in both series.
Additionally,
link hidden, please login to viewwill be featured as a sponsor on every World of Outlaws event broadcast on CBS Sports Network and DIRTVision. Technical Sponsor and Filters for Motorsports
WIX Filters has served as a technical sponsor of World of Outlaws racing teams dating back to the circuit’s inception in the late 1970s. This experience enables WIX Filters to offer oil and air filters designed to stand up to the high RPMs and demanding conditions encountered throughout the world of motorsports.
Support for DIRTcar HP Engine Builders Program
WIX Filters is also supporting the DIRTcar HP Engine Builders program for dirt track racing’s premier divisions. This initiative promotes collaboration between aftermarket parts manufacturers, dirt track race car builders, suppliers and sanctioning bodies to help improve engine technology and support the development of the sport.
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By Counterman
link hidden, please login to view announced the release of 131 new part numbers in the first quarter of 2026, expanding coverage for more than 27 million vehicles in operation across North America. The new part numbers span key product categories including rotating electrical and engine management, with coverage across a wide range of late-model domestic and import applications. These additions continue to strengthen WAI’s ability to deliver timely, in-demand solutions to the aftermarket.
“Our product development efforts remain focused on identifying opportunities that help our customers service the vehicles they see every day,” said Ron Bernstein, president, North America, WAI Global. “By continuing to introduce new coverage aligned with current vehicle trends, we ensure our partners have access to dependable 100% NEW solutions that keep their businesses moving forward.”
High-impact late-model applications released during the first quarter include WPM5013L wiper motor for Chevrolet, 11980N alternator for Hyundai and 31294N starter for BMW, supporting vehicles through the 2025 model year.
These launches represent more than expanded coverage, they reflect
link hidden, please login to view’s proactive strategy to bring high-VIO, late-model parts to market at the earliest point in the replacement cycle, ensuring customers are prepared before demand peaks, the company said. WAI added it delivers reliable solutions that help reduce comebacks, protect shop reputations and support long-term customer trust. The post
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By Counterman
Valvoline Global Operations has announced the release of the first OEM-approved tri-fuel engine oil, engineered to extend oil drain intervals by up to 25,000 miles. At
link hidden, please login to view, the oil marketer introduced the Valvoline Premium Blue One Solution Gen 2 heavy-duty engine oil. Cummins Inc. now approves this product to deliver drain intervals of up to 100,000 miles. This extended oil drain interval can lead to increased uptime, fewer service events, and a lower total cost of ownership. John Walters, Valvoline global’s vice president of
link hidden, please login to view, stated, “Long-haul eighteen-wheelers on the highways need to minimize equipment downtime. By delivering up to a 25,000-mile oil drain interval extension, minimizing downtime is what Valvoline Premium Blue One Solution Gen 2 is engineered to do.” Valvoline Global’s collaboration with Cummins spans over 30 years, during which they have developed advanced lubrication products, including Valvoline Premium Blue One Solution Gen 2. This engine oil achieves the first OEM-approved 100,000-mile oil drain intervals and is engineered for diesel, natural gas and gasoline engines.
The new oil aims to reduce maintenance overhead costs for operators by extending intervals between scheduled services. Fewer service events mean lower labor costs and reduced waste oil disposal fees. Additionally, it works across engine types, eliminating the need to stock multiple oils and decreasing inventory costs.
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