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Holley Expands Automotive Chemicals Portfolio
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By Counterman
Sunday, May 4, 2025, officially marks the 100th anniversary of NAPA and a century of service in the automotive industry. This automotive industry milestone highlights NAPA’s commitment to supporting drivers and repair shops nationwide. To commemorate the occasion,
link hidden, please login to view is debuting a celebratory paint scheme on all four of its race team cars. In a rare event, three of these teams will hit the track from May 1-4 at the Texas Motor Speedway. NAPA 100 Paint Scheme Honors Automotive Industry Milestone
The company said the NAPA 100 paint scheme is the perfect way to honor NAPA’s history and impact.
The rapid adoption of automobiles meant people across the country needed reliable repair shops to maintain their cars.
link hidden, please login to viewstepped up to meet that need. Today, as the automotive aftermarket industry evolves faster than ever, NAPA embraces new technologies and advancements to keep drivers on the road. link hidden, please login to view Design Details Celebrate a Century of Excellence
NAPA describes the paint scheme as a champagne gold that is sure to stand out from the pack.
Thoughtfully designed, the gilded look features NAPA’s unique 100-year logo and a matching driver fire suit. The design symbolizes celebration and NAPA’s impressive legacy, the company said.
NAPA’s Racing Community Joins the Celebration
As a decades-long sponsor of motorsports, NAPA said it was important to honor this milestone with its racing community. NAPA is a sponsor of NASCAR driver Chase Elliott, American NHRA Funny Car racer Ron Capps, NASCAR trucks driver Daniel Hemric and sprint car racer Brad Sweet.
link hidden, please login to view 100 Celebration Weekend – NAPA Race Team Schedule:
Series: Kubota High Limit Racing
Team: Kasey Kahne Racing
Car: #49 Sprint Car
Driver: Brad Sweet
Owner: Kasey Kahne
Dates: 5/1 & 5/3 (2-night event)
Race: Stockyard Stampede at The Dirt Track at Texas Motor Speedway
Series: NASCAR Craftsman Truck Series
Team: McAnally-Hilgemann Racing
Car: No. 19 NAPA Auto Care Chevrolet Silverado RST
Driver: Daniel Hemric
Owner: Bill McAnally
Date: Friday, May 2
Race: SpeedyCash.com 250 at Texas Motor Speedway
Series: NASCAR Cup Series
Team:
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Car: No.9 NAPA Auto Parts Chevrolet
Driver: Chase Elliott
Owner: Rick Hendrick
Date: Sunday, May 4
Race: WÜRTH 400 NASCAR Cup Series
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By Counterman
The National Institute for Automotive Service Excellence (ASE) has designated June 2025 as Automotive Service Professionals Month (ASPM). ASE encourages industry members to use Automotive Service Professionals Month as a chance to appreciate and recognize service professionals.
ASE invites organizations to host recognition events, special programs and other celebrations to honor these essential workers.
An Opportunity to Honor Hardworking Technicians
Service professionals play a key role in keeping vehicles safe, dependable and efficient on the road.
ASPM offers a dedicated time to celebrate their hard work and commitment to quality service.
Companies and organizations across the automotive industry are encouraged to participate in this national appreciation effort. You can organize celebrations, appreciation initiatives or employee recognition programs during June.
Commemorative Logo and Digital Materials for Automotive Service Professionals Month
In recognition of ASPM, ASE has created a commemorative logo for use by companies, organizations, and individuals. This logo helps show appreciation for vehicle service professionals in a visible and meaningful way.
Additional
link hidden, please login to view digital materials are also available to support celebrations and promotional efforts.
These resources are free to download at link hidden, please login to view. Established in 1972 as a non-profit organization, the National Institute for Automotive Service Excellence (ASE) upholds and promotes high standards of service and repair through the assessment, certification and credentialing of current and future industry professionals, and the prestigious ASE Blue Seal logo identifies professionals who possess the essential knowledge and skills to perform with excellence. Today, there are approximately 220,000 ASE Certified professionals at work in dealerships, independent shops, collision repair shops, auto parts stores, fleets, schools and colleges throughout the country. For more information about ASE, visit
link hidden, please login to view.
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By Counterman
Standard Motor Products (SMP) announced new additions to its electronic parking brake actuator program. The company said the parking brake actuator is one of the fastest-growing categories in the automotive aftermarket. Standard offers coverage for both import and domestic vehicles.
Automakers now use electronic parking brake actuators on almost all new vehicles. These have replaced manually operated cable parking brakes. The new parking brake actuator plays a critical role in vehicle safety systems, according to SMP.
SMP: Quality Engineering in Every Parking Brake Actuator
Standard said its parking brake actuators are always 100% new and never remanufactured. They are engineered to match OE performance. These actuators integrate seamlessly with electronic safety systems.
The plug-and-play design simplifies installation. Technicians do not need additional programming. Many actuators also include the correct O-ring and hardware for a complete repair.
New Applications Cover Ford, Jeep, Subaru and More
link hidden, please login to view has introduced new applications for millions of late-model vehicles. Coverage now includes Ford models like the 2023–22 Escape, Bronco Sport, and Maverick. SMP also added the 2024–23 Super Duty trucks. Other new applications include the 2024–22 Jeep Grand Cherokee and Ram ProMaster. Mercedes-Benz vehicles through 2023 and Subaru models through 2024 are now covered.
SMP expanded its program to include additional Mazda, Audi, Volkswagen and General Motors vehicles.
SMP Supports Distributors with Training and Tools
“Standard’s parking brake actuator program is the most comprehensive in the industry,” said John Herc, vice president of vehicle control marketing at
link hidden, please login to view. “In addition to industry-leading coverage, we are providing our distribution partners with training, marketing materials and key category insights to help them capitalize on the growth of this category.” Actuator Catalog Available Online
Standard lists all parking brake actuators in its online catalog at
link hidden, please login to view. The company also supplies listings through electronic catalog providers. The post
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By Counterman
link hidden, please login to view N.A announced the expansion of its aftermarket portfolio with 13 new belt drive SKUs that offer application coverage for over 5.2 million vehicles in operation (VIO). A news release from
link hidden, please login to view said the latest product expansion “brings innovative solutions designed to meet the evolving needs of modern vehicles and repair technicians. The upgraded components enhance efficiency, simplify installation and reduce inventory complexity for distributors and shops.” The company’s new product lineup features:
Three pulleys covering over 2.1 million VIO. Seven overrunning alternator decouplers (OAD) spanning over 860,000 VIO. Three belt tensioners covering over 2.2 million VIO, now featuring advanced engineering upgrades for improved performance and ease of use. “It is essential that shops have access to reliable, OE-equivalent aftermarket parts as vehicles become more advanced. With 11 of the 13 new SKUs being first-to-market and OE-engineered, we’re giving technicians access to solutions that weren’t previously available,” said Ana Maria Lopez, product application manager at Litens Aftermarket N.A. “This is about staying ahead of industry complexity and ensuring shops have the right parts when they need them.”
All new SKUs are available now through
link hidden, please login to view distribution network, with additional product expansions planned throughout 2025, the company said.
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By Counterman
Hahn Automotive Warehouse announced the passing of General Manager Bobby Scheer, a key member of the founding Scheer family, former owners of Prime Automotive. The company said he passed away peacefully on April 2, 2025, leaving behind a legacy of dedication, hard work and a passion for both family and business that inspired all who knew him.
The company added that Scheer was a successful entrepreneur, but, more importantly, he was a loving husband, father and grandfather. He was a pillar of the automotive aftermarket industry and a beloved member of the Hahn Automotive family. Over the years, his unwavering commitment to Prime Automotive and his support for employees and customers helped establish Prime as a leading supplier in the Tri-State area. His continued involvement with the company after the Hahn acquisition was a testament to his enduring love for the business and industry, Hahn said.
Danny Chessin and Eli N. Futerman, co-presidents of Hahn Automotive Warehouse, shared the following statement:
“The Hahn family, along with all those whose lives were touched by Bobby’s leadership, friendship and generosity, will miss him dearly. We find comfort in knowing that his core values will continue to guide us, and that the foundation he built will serve as a lasting tribute to his remarkable life and career.”
Hahn added that Scheer’s memory will live on as a blessing to his family, colleagues and all who had the privilege of knowing him.
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