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AIT announced the addition of five professionals to its team. The company said these individuals bring a wealth of expertise and proven success, further strengthening its mission to deliver exceptional value to its customers and partners. 

Rick Stempien, Vice President of Sales – Retailers

Stempien joins

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with over 20 years of leadership experience in sales and business development while at First Brands, Hopkins Manufacturing and Trico. Known for his exceptional ability to drive market share growth and cultivate strong customer relationships, Stempien will lead retailer-focused sales initiatives and deepen engagement with our retail partners, according to AIT.

Mark Roach, Marketing Director

Roach brings nearly a decade of experience in the automotive aftermarket, with a strong background in brand strategy, digital marketing and content development. Before joining AIT/TrakMotive, he held key marketing roles at Schaeffler and International Lubricants, where he played a pivotal role in driving brand growth and market engagement. His strategic vision and expertise will be instrumental in elevating

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’s marketing initiatives and strengthening industry presence, the company said.

Tracy Beecroft, Senior Key Account Manager

Beecroft joins AIT/TrakMotive with a proven track record in managing high-profile accounts while employed at Dana, BorgWarner/Delphi and Lumileds Philips. Her extensive experience in developing strategic partnerships, executing successful product launches and driving revenue growth will be instrumental in advancing retailer relationships, according to AIT.

Stephen DiSorbo, Key Account Manager

DiSorbo brings a diverse background in sales and category management, with experience at organizations like GKN, BorgWarner/Delphi and Eaton. His expertise in product launches, line expansions and bridging sales with category strategy gives him a unique ability to drive growth, strengthen retailer partnerships and translate market needs into actionable opportunities, AIT said.

William Zhu, Strategy and Business Intelligence – Manager

Zhu brings a strong background in operations transformation and management consulting. Before joining AIT/Trakmotive, he was part of Accenture’s Strategy & Consulting practice, where he specialized in generative AI, risk and compliance, and business process optimization. His experience within the automotive aftermarket began in 2013 when he spent the summer as a factory worker at Ningbo Wonh Industries Co., Ltd., part of the AIT/TrakMotive family of companies. This unique blend of industry experience and functional expertise positions him to drive impactful initiatives that will support AIT/TrakMotive’s continued growth, the company said.

With AIT/TrakMotive’s continued growth, the company said it is expanding its sales, marketing and strategy operations to better serve its customers. Its traditional aftermarket accounts will continue to be led by Vice President of Sales Kent Talley and his team, ensuring the same trusted support and expertise our partners rely on. Meanwhile, Vice President of Retail Sales Rick Stempien and his team will focus on strengthening relationships with retail partners, enhancing AIT/TrakMotive’s ability to serve this important segment.

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      link hidden, please login to view. About Genuine Parts Company
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      link hidden, please login to view. Forward-Looking Statements
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