FleetPride Celebrates 2025 Supplier Award Winners

Counterman · March 6

FleetPride, Inc. announced its annual supplier awards during its recent Supplier Summit at the Gaylord Texan Hotel and Resort in Grapevine, Texas. These companies were selected for their outstanding support and partnership with FleetPride over the last year, the company said.

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values our strategic supplier partnerships. Our annual supplier awards are an opportunity to recognize those who consistently provide exceptional support to us through field work, supply chain, digital or strategic initiatives,” says Michael Keller, FleetPride vice president of category management and strategic sourcing. “Congratulations to all of our award winners. We greatly appreciate your partnership.”

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named Dana Spicer Inc. as its Supplier of the Year, noting the company’s excellence in communication, partnership, innovation, training and growth. This included fielding thousands of customer calls via a real-time call center; driving product innovation while supporting program enhancements, special initiatives and marketing opportunities; and supporting FleetPride’s digital efforts using scorecard reporting to drive continuous improvement.

“Dana Spicer excelled in all areas of partnership,” Keller says. “Their efforts were consistent through their support of our programs, marketing opportunities, field work, and other initiatives such as data management, and they committed to building strong working relationships. FleetPride values their partnership and we are pleased to name them as our supplier of the year.”

“We are honored to receive the supplier of the year award, recognizing our dedication to our strategic partnership with FleetPride,” says Bill Nunnery, senior director, aftermarket sales and marketing for Dana Spicer. “This award underscores our commitment to our customers, product innovation, superior marketing, and progressive digital solutions. It’s a testament to the hard work of our entire team. We look forward to continuing our successful collaboration and delivering outstanding results together.”

FleetPride awarded several other suppliers for consistently driving communication, partnership, innovation, training and growth throughout the year:

Atmus Filtration: Focused on collaboration, strategic alignment and program management to deliver strong sales growth. Consistently aligned with FleetPride objectives by focusing on increased brand awareness and customer engagement. Conducted business reviews and provided field support, product expertise, training, hands-on assistance and marketing support.
Baldwin: Delivered exceptional customer support as FleetPride’s most front-facing supplier in 2024. Worked closely with the Supply Chain team to ensure consistent shipping performance, and with our marketing team to create a strong digital program.
Bendix: Provided valuable guidance related to product assortment and effective stocking strategies. Increased field engagement and created customer-specific training sessions with consistent focus on continuous improvement.
Continental Battery: Focused on communication across the FleetPride organization to create value-add programs and drive high levels of internal and external customer satisfaction.
DA Lubricants: Supported FleetPride’s sales team by creating and filming training videos while working closely with the supply chain team to ensure consistent and reliable on-time delivery and high in-stock rates.
Dayton: Focused on mutual growth and building product assortment while supporting initiatives tied to providing data, supporting FleetPride’s digital platforms, and expanding various product categories.
Grote: Launched innovative technology in the warning and visibility spaces, making roadways safer. Ensured FleetPride branches were equipped with new product displays by supporting restock efforts. Helped capture new business with ride-along opportunities.
MAT: Supported FleetPride in reducing manual processes at the branch level to improve productivity. Managed a nationwide, dedicated training program, which supported customer-facing certifications and showed commitment to successful partnerships with sales teams. Focused on effective communication at every level of the organization.
Muncie: Prioritized continuous improvement by identifying and overcoming challenges to ensure evolving supply chain and manufacturing processes. Supported our front lines by making numerous branch visits, conducting training and fieldwork, and fielding thousands of calls regarding sales opportunities, application requirements and technical support.
Odyssey: Created new programs to gain incremental volume. Built strong partnerships at the strategic account and customer levels. Proactive approach with large customers produced unique, tailored solutions that underscore commitment to innovation and customer success.
Ranger Brake: Actively collaborated with the field sales teams to meet special program and customer needs. With a “win-win” mindset, consistently proved their ability to keep pace with FleetPride’s sales growth, maintaining overall service levels, on-time delivery rates and first-fill rates.
Stoughton Parts: Executed an assortment strategy that added thousands of products specifically for strategic accounts. They also focused on building relationships throughout FleetPride, helping drive year-over-year incremental growth.