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MEMA Releases Canada, Mexico and China Tariff Updates
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By Counterman
MEMA, The Vehicle Suppliers Association (MEMA) announced the retirement of its esteemed president and CEO, Bill Long, to be effective January 3, 2026. Under Bill Long’s visionary leadership, MEMA has seen significant growth and transformative changes that have solidified its position as a leading association in the industry.
“Throughout his tenure, Bill Long has been instrumental in fostering innovation, advocating for industry interests and strengthening
link hidden, please login to view role in shaping the future of motor and equipment manufacturing through some of the most challenging and transformative times in automotive history. His leadership, dedication and expertise have earned him widespread respect and admiration from colleagues and industry partners alike during his more than 40-year career,” said MEMA Chairman Kurk Wilks, president and CEO of MANN+HUMMEL.
In conjunction with Bill Long’s retirement, the link hidden, please login to view Board of Directors is pleased to announce the appointment of Paul McCarthy as the new president and CEO, effective January 3, 2026. Paul McCarthy brings a wealth of industry experience and a deep commitment to advancing MEMA’s mission. With his remarkable leadership skills and extensive industry knowledge, the MEMA Board is confident that in Paul McCarthy, they have selected the right leader to drive the association forward and take it to another level, building upon the strong foundation laid by Bill Long.
Paul McCarthy has been an integral part of MEMA’s leadership team, contributing significantly to its success as MEMA’s senior vice president of strategy and president of MEMA Aftermarket Suppliers. In his almost three decades in our industry, he has extensive experience in all of MEMA’s member segments: original equipment, commercial vehicles and the aftermarket. His vision for MEMA will enhance our value of member-centricity and our objectives of a powerful supplier voice, strong industry advocacy, innovation and excellence.
“I am deeply honored to have served as MEMA’s president and CEO and am proud of what we have achieved together,” said Bill Long. “I have full confidence in Paul McCarthy’s ability to lead MEMA into a bright and successful future.”
Paul McCarthy added, “I am excited to take on this new role, champion the supplier industry I am so passionate about and lead the talented team at MEMA. Together, we will serve our members and drive a growing, profitable, innovative and influential vehicle supplier community. We seek to be an association that is vital to our members’ success, protects suppliers and helps our members see the road ahead in a time of change.”
As MEMA embarks on this new chapter, the MEMA board extends its heartfelt gratitude to Bill Long for his exceptional service and contributions to the vehicle supplier community during his 13-year tenure at MEMA and his six years as president and CEO, and we look forward to the dynamic strategic vision of Paul McCarthy to lead us forward. The post
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By Counterman
PRT announced the latest additions of new aftermarket products to its portfolio of complete strut assemblies and shock absorbers. PRT said the 18 products represent more than 10 million vehicles in new coverage.
The company added several significant models to its portfolio. These include the Toyota Yaris, Ford Escape and Volkswagen Touareg. PRT also introduced products for new applications like the 2023 Hyundai Kona. Pickup truck coverage includes the GMC Sierra and Honda Ridgeline.
Models Include Passenger Cars, SUVs and Trucks
The expanded coverage targets a wide range of popular vehicles. These include sedans, SUVs and pickup trucks.
link hidden, please login to view said the updates help meet ongoing demand in the market. New Aftermarket Products Now Available in the U.S.
“These continuous product launches aim to broaden our application range across the North American aftermarket,” said Bruno Bello, director of global marketing at PRT. “The new items are available in the U.S. and ready for shipment!”
In March, PRT announced the latest additions to its portfolio of complete strut assemblies and shock absorbers in the North American Aftermarket. The 27 new products represent more than seven million vehicles in new coverage.
The launches include models like the Chevrolet Malibu, Dodge Challenger and Suzuki SX4, in addition to brand new applications including the Chrysler Voyager and Pacifica 2023, as well as the Ford Transit 250 and 350 HD 2023, among others.
Contact PRT or Visit Online for Details
For more information, call 1-770-238-1611, visit
link hidden, please login to view, or follow @prtautoparts. The post
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By Counterman
US Motor Works announced the release of new
link hidden, please login to view Professional Series fuel pump modules in April, 2025. The new product have 100% OEM performance, the company said. Application coverage for the fuel pump module assemblies and fuel transfer units includes several Infiniti, Chevrolet and GMC models.
The
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By Counterman
Standard Motor Products, Inc. (SMP) announced it released a total of 170 new part numbers in the first quarter of 2025, including introductions from
link hidden, please login to view’s Vehicle Control and Temperature Control divisions. New coverage for late-model import and domestic vehicles was added across multiple powertrains, the company said. Ignition Coils have been added for Hyundai cars and SUVs, including the 2024-21 Elantra and 2024-22 Kona, and multiple new applications have been added to Standard’s Advanced Driver Assistance Systems (ADAS) Program. New coverage in this category includes Park Assist Cameras for import and domestic vehicles like the 2024-18 Chrysler Pacifica and 2024-20 Voyager, as well as Nissan, Toyota and Honda vehicles. Seven new ABS Speed Sensors were added, offering coverage for over one million Hyundai vehicles through the 2025 model-year, as well as the 2023-20 Kia Soul and General Motors vans through 2024. Also included in the release were Collision Repair components such as Hood Latch Assemblies, Tailgate Latch Assemblies, and Multi-Function Connectors for over one hundred million vehicles, according to
link hidden, please login to view. Four Seasons New Numbers
New numbers from Four Seasons include nearly 70 Hose Assemblies, adding coverage for over nine million import and domestic vehicles. This new offering includes Liquid Lines for the 2023-19 Subaru Forester, Discharge Lines for the 2024-21 Kia Sorento and 2023-21 Hyundai Santa Fe, and Suction and Liquid Lines for the 2023-21 Toyota Tacoma. Air Door Actuators were introduced for over three million General Motors trucks, as well as the 2021-19 Nissan Altima and 2020-19 Infiniti QX50. Four Seasons’ Reman and New Compressor programs have expanded as well, offering coverage for popular vehicles like the 2022-18 Honda Accord and 2023 Honda Civic. Additional categories that see expansion include Electric Coolant Pumps, Water Inlets, Thermal Management Modules, Heater Cores, Engine Coolant Auxiliary Pumps and more.
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By Counterman
US Motor Works announced the release of new
link hidden, please login to view Professional Series fuel pump modules in March, 2025. Fuel pump assembly application coverage includes several Audi, Toyota, Infiniti and Nissan models.
The
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