AISIN Talks Tires, Mergers and Streamlining Operations

[Counterman]

The aftermarket future is bright for

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as a trio of company executives noted during a media conversation at

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. Masahiro Shiiya, president, AISIN Global Aftermarket; Scott Turpin, president and CEO, AISIN World Corp. of America; and Dwayne Bates, senior vice president, Aftermarket, AISIN World Corp. of America discussed a range of topics about their plans for the global aftermarket segment, including the formation of AISIN Aftermarket & Service of America Inc., as well as an expanded product lineup.

“It’s Mr. Shiiya’s vision—he’s been looking at building a maintenance empire from the top all the way down to the tire. Any maintenance-related issue, he’s going to try to fix it,” Bates said in an interview after the press conference. “He’s been focusing on wiper blades, filters—anything that would be a common maintenance part—and tires are included in that. So we’ve partnered with a tire manufacturer and developed our tires.”

AISIN had a range of tires on display in the booth under the AITERRA brand name, including the AIECO EC50 tire for passenger cars, the AICROSS CR60 for SUVs and the AIWAGON WA70 for delivery van applications.

The creation of

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was another big headline for the company at the show. The new company will be formed through a merger between AWTEC—an AISIN company focused on transmission remanufacturing—and the aftermarket business unit of AISIN World Corp. of America (AWA). With this move, AISIN leadership said it will expand its manufacturing capabilities for service parts, leveraging and uniting the combined expertise of AWTEC and AWA Aftermarket Sales. Operations also will be streamlined and optimized to increase efficiencies and better position the aftermarket team for growth.

“Right now, the merger here in the US is just taking place. It’ll be effective April 1,” Bates explained. “With this merger, it’s not a departure from what we normally have done. We sell 80% of AWTEC-branded product through our sales organization already. It’s an alignment and correlation of our departments, making it more streamlined and more effective for the customer.”

There also was plenty of talk about the future of the automotive market and the impact of new vehicle technologies.

“One of the things that is changing is the parts proliferation from everybody,” said Larrow Kaufman, senior sales manager for the North American Aftermarket at Aisin World Corp. of America. “We’re looking at ICE vehicles and asking, ‘Is that part mix changing in regard to cars being more reliable now than they’ve ever been.’ Then, on the EV vehicle side, we ask, ‘Are some of those parts the same or are they different?’ I think everyone is looking to decide what the next thing is and make sure that they have the product range to cover that.”

Then, there was the big question: What’s the outlook for 2025?

“One of the nice things about the automotive aftermarket is that, regardless of what we’ve been through—be it COVID, be it pre-pandemic, be it post-pandemic—we’ve been relatively steady,” Kaufman said. “I think the market’s still looking at single-digit growth throughout the year, and we plan to take advantage of that.”

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