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By Counterman
Niterra North America will celebrate the 30th anniversary of its Sissonville, West Virginia, campus on May 9, 2025. The celebration also marks the grand opening of the Niterra Distribution Center, a major expansion to the site. The company said the milestone represents three decades of growth, innovation, and support for the West Virginia community.
link hidden, please login to viewsaid the new facility adds 75,000 square feet to the Sissonville campus and creates approximately 30 new jobs. Sustainability and Efficiency Define Niterra Distribution Center
According to the company, the Niterra Distribution Center features cutting-edge technology and eco-conscious design. Automated storage and retrieval systems improve inventory accuracy and operational efficiency. Energy-efficient lighting and HVAC systems help reduce environmental impact and cut operational costs. Enhanced security systems safeguard products and personnel at every stage of the distribution process. Expandable capacity allows the company to scale as customer demand increases,
link hidden, please login to view said. Commitment to Community and Long-Term Growth
“We are incredibly proud to reach this 30-year milestone,” said Michael Schwab, president and CEO of Niterra North America, Inc. “Our success is a testament to the hard work and dedication of our employees, the loyalty of our customers, and the support of the Sissonville community. The opening of our new distribution center is a significant step forward in our journey, expanding operational capacity and improving logistics efficiency. We look forward to many more years of success.”
The grand opening event will be at the Sissonville campus on May 9, starting at 11 a.m. It will include a ribbon-cutting ceremony, followed by a tour of the new facility.
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By Counterman
PRT announced the latest additions of new aftermarket products to its portfolio of complete strut assemblies and shock absorbers. PRT said the 18 products represent more than 10 million vehicles in new coverage.
The company added several significant models to its portfolio. These include the Toyota Yaris, Ford Escape and Volkswagen Touareg. PRT also introduced products for new applications like the 2023 Hyundai Kona. Pickup truck coverage includes the GMC Sierra and Honda Ridgeline.
Models Include Passenger Cars, SUVs and Trucks
The expanded coverage targets a wide range of popular vehicles. These include sedans, SUVs and pickup trucks.
link hidden, please login to view said the updates help meet ongoing demand in the market. New Aftermarket Products Now Available in the U.S.
“These continuous product launches aim to broaden our application range across the North American aftermarket,” said Bruno Bello, director of global marketing at PRT. “The new items are available in the U.S. and ready for shipment!”
In March, PRT announced the latest additions to its portfolio of complete strut assemblies and shock absorbers in the North American Aftermarket. The 27 new products represent more than seven million vehicles in new coverage.
The launches include models like the Chevrolet Malibu, Dodge Challenger and Suzuki SX4, in addition to brand new applications including the Chrysler Voyager and Pacifica 2023, as well as the Ford Transit 250 and 350 HD 2023, among others.
Contact PRT or Visit Online for Details
For more information, call 1-770-238-1611, visit
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By Counterman
PRT announced the latest additions to its portfolio of complete strut assemblies and shock absorbers in the North American Aftermarket. The 27 new products represent more than seven million vehicles in new coverage.
The launches include important models like the Chevrolet Malibu, Dodge Challenger and Suzuki SX4, in addition to brand new applications including the Chrysler Voyager and Pacifica 2023, as well as the Ford Transit 250 and 350 HD 2023, among others.
“At PRT, we are continually investing in research and development of new products, bringing innovative and premium-quality solutions from OE to our clients in the aftermarket,” said Bruno Bello, director of global marketing at PRT. “The new items are in stock in the U.S. and ready for shipment!”
For more information, call 1-770-238-1611, visit
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By Counterman
Valvoline announced that its Restore & Protect motor oil has been named 2025
link hidden, please login to view winner in the car care category. The company said the product was selected for this honor through a national study of 40,000 American shoppers, as surveyed by Kantar, a consumer research firm. As the largest consumer-voted awards program recognizing product innovation, the Product of the Year award is recognition of the benefits Restore & Protect offers to consumers, link hidden, please login to view said. Launched in January 2024, Valvoline said
link hidden, please login to view is the first motor oil designed to effectively restore a car’s engine to perform like new. The company said its product continues to challenge traditional views of the role motor oil plays in engine care and is setting a new benchmark for performance in the industry. “As we constantly strive to deliver exceptional products to our customers, we are honored to be chosen by consumers as a 2025 Product of the Year award winner,” said Greg Barntsen, Valvoline Global operations general manager – Americas. “Restore & Protect is not only on the forefront of value-added innovation in our industry, it’s a reflection of Valvoline Global’s commitment to inventing the way forward with innovative solutions to global automotive challenges.”
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By Counterman
PRT announced the launch of 42 complete strut assemblies in the North American Aftermarket. They cover models like the BMW X3, Ford F-150, Chevy Tahoe and Jeep Compass, in addition to brand-new applications such as the Tesla Y 2023, RAM 1500 2023, Jeep Grand Cherokee 2023 and Toyota Tacoma 2023 among others, according to
link hidden, please login to view. “As an OE supplier, we are continually investing in research and development of new products to serve both OE and Aftermarket sectors, allowing us to provide the latest innovations to our customers in North America,” said Bruno Bello, director of global marketing at
link hidden, please login to view. For more information, call 1-770-238-1611, visit
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