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BG Products, Motorcraft Announce Launch of Fuel Service Program
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By Counterman
The National Institute for Automotive Service Excellence (ASE) has designated June 2025 as Automotive Service Professionals Month (ASPM). ASE encourages industry members to use Automotive Service Professionals Month as a chance to appreciate and recognize service professionals.
ASE invites organizations to host recognition events, special programs and other celebrations to honor these essential workers.
An Opportunity to Honor Hardworking Technicians
Service professionals play a key role in keeping vehicles safe, dependable and efficient on the road.
ASPM offers a dedicated time to celebrate their hard work and commitment to quality service.
Companies and organizations across the automotive industry are encouraged to participate in this national appreciation effort. You can organize celebrations, appreciation initiatives or employee recognition programs during June.
Commemorative Logo and Digital Materials for Automotive Service Professionals Month
In recognition of ASPM, ASE has created a commemorative logo for use by companies, organizations, and individuals. This logo helps show appreciation for vehicle service professionals in a visible and meaningful way.
Additional
link hidden, please login to view digital materials are also available to support celebrations and promotional efforts.
These resources are free to download at link hidden, please login to view. Established in 1972 as a non-profit organization, the National Institute for Automotive Service Excellence (ASE) upholds and promotes high standards of service and repair through the assessment, certification and credentialing of current and future industry professionals, and the prestigious ASE Blue Seal logo identifies professionals who possess the essential knowledge and skills to perform with excellence. Today, there are approximately 220,000 ASE Certified professionals at work in dealerships, independent shops, collision repair shops, auto parts stores, fleets, schools and colleges throughout the country. For more information about ASE, visit
link hidden, please login to view.
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By Counterman
link hidden, please login to view announced the launch of 193 new part numbers. The parts now cover more than 106.8 million vehicles in the U.S. and 10 million in Canada. The company said this expansion shows its commitment to high-performance repair solutions for technicians. “We know technicians need solutions that don’t just fit, but go the extra mile in durability, performance and ease of installation,” said Richard Stothers, SVP, engineering and research, Mevotech. “With this release, we’re not just expanding our catalog – we’re delivering smarter, more durable parts designed to keep vehicles out of the bay and on the road.”
Mevotech New Parts Include TTX Control Arms for GM Trucks
The new parts lineup includes TTX front upper control arms. These control arms fit late-model GM 2500 HD and 3500 HD working trucks. The company said it designed the parts from the ground up for severe duty.
The control arms feature patented technologies and solid forged construction. The company said these parts are ideal for tough job site conditions.
Extended Coverage Now Reaches Model Year 2024
link hidden, please login to view added coverage for domestic and import vehicles through model year 2024. Mevotech said that the new parts reinforce its focus on technician-friendly solutions. The post
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By Counterman
Standard Motor Products (SMP) announced new additions to its electronic parking brake actuator program. The company said the parking brake actuator is one of the fastest-growing categories in the automotive aftermarket. Standard offers coverage for both import and domestic vehicles.
Automakers now use electronic parking brake actuators on almost all new vehicles. These have replaced manually operated cable parking brakes. The new parking brake actuator plays a critical role in vehicle safety systems, according to SMP.
SMP: Quality Engineering in Every Parking Brake Actuator
Standard said its parking brake actuators are always 100% new and never remanufactured. They are engineered to match OE performance. These actuators integrate seamlessly with electronic safety systems.
The plug-and-play design simplifies installation. Technicians do not need additional programming. Many actuators also include the correct O-ring and hardware for a complete repair.
New Applications Cover Ford, Jeep, Subaru and More
link hidden, please login to view has introduced new applications for millions of late-model vehicles. Coverage now includes Ford models like the 2023–22 Escape, Bronco Sport, and Maverick. SMP also added the 2024–23 Super Duty trucks. Other new applications include the 2024–22 Jeep Grand Cherokee and Ram ProMaster. Mercedes-Benz vehicles through 2023 and Subaru models through 2024 are now covered.
SMP expanded its program to include additional Mazda, Audi, Volkswagen and General Motors vehicles.
SMP Supports Distributors with Training and Tools
“Standard’s parking brake actuator program is the most comprehensive in the industry,” said John Herc, vice president of vehicle control marketing at
link hidden, please login to view. “In addition to industry-leading coverage, we are providing our distribution partners with training, marketing materials and key category insights to help them capitalize on the growth of this category.” Actuator Catalog Available Online
Standard lists all parking brake actuators in its online catalog at
link hidden, please login to view. The company also supplies listings through electronic catalog providers. The post
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By Counterman
PRT announced the latest additions of new aftermarket products to its portfolio of complete strut assemblies and shock absorbers. PRT said the 18 products represent more than 10 million vehicles in new coverage.
The company added several significant models to its portfolio. These include the Toyota Yaris, Ford Escape and Volkswagen Touareg. PRT also introduced products for new applications like the 2023 Hyundai Kona. Pickup truck coverage includes the GMC Sierra and Honda Ridgeline.
Models Include Passenger Cars, SUVs and Trucks
The expanded coverage targets a wide range of popular vehicles. These include sedans, SUVs and pickup trucks.
link hidden, please login to view said the updates help meet ongoing demand in the market. New Aftermarket Products Now Available in the U.S.
“These continuous product launches aim to broaden our application range across the North American aftermarket,” said Bruno Bello, director of global marketing at PRT. “The new items are available in the U.S. and ready for shipment!”
In March, PRT announced the latest additions to its portfolio of complete strut assemblies and shock absorbers in the North American Aftermarket. The 27 new products represent more than seven million vehicles in new coverage.
The launches include models like the Chevrolet Malibu, Dodge Challenger and Suzuki SX4, in addition to brand new applications including the Chrysler Voyager and Pacifica 2023, as well as the Ford Transit 250 and 350 HD 2023, among others.
Contact PRT or Visit Online for Details
For more information, call 1-770-238-1611, visit
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