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By Counterman
Several
link hidden, please login to view members enjoyed a weekend of bass fishing and World of Outlaws racing as the winners in the Grote-Federated Co-Man “Bass ‘N’ Outlaws” promotion. The Federated members spent a day on a guided bass fishing trip on beautiful Lake Tohopekaliga near Orlando, Florida, and watched a night of World of Outlaws racing at the Federated DIRTcar Nationals at the Volusia Speedway Park in De Leon Springs, Florida. The promotion winners also received lodging on the St. John’s River with all meals included during the trip.
“Our members had a great day of fishing, a night of exciting racing and we even saw some alligators,” said John Marcum, director of marketing for Federated. “We want to thank our partners at Grote for an incredible trip and a highly successful promotion that rewarded Federated members for their continued growth and commitment to Grote. The winners enjoyed a once-in-a-lifetime experience thanks to our friends at Grote.”
To be eligible for the promotion,
link hidden, please login to view members were rewarded for their purchases of Grote Industries products for a three-month period through the Federated Co-Man warehouse. The winners were chosen based on the highest percentage of growth and highest dollar growth in Co-Man Grote purchases. In addition, members were al The post
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By Counterman
Applications are now open for the Federated Car Care Scholarship Program. Applicants can apply at
link hidden, please login to view. The application deadline is March 31. Qualified candidates must select “Federated” on the online application. Federated Car Care Scholarship Program Details
Fisher Auto Parts funds the Federated Car Care scholarships in memory of Art Fisher. Art Fisher founded Federated Auto Parts and the Federated Car Care program. The program offers scholarships to active Federated Car Care Centers. Eligible centers must purchase from a Federated member.
“We are very pleased to continue offering scholarships to the children and employees of Car Care Center members, supporting their pursuit of higher education,” said Bo Fisher, chairman and CEO of Fisher Auto Parts. “The University of the Aftermarket Foundation makes the application process easy and efficient, and we urge interested students to submit their applications as soon as possible. We are excited to recognize a new class of deserving
link hidden, please login to view scholarship recipients for the 2026-27 academic year.” Eligibility and Award Administration
The
link hidden, please login to view administers the scholarships. The foundation will award several scholarships to eligible applicants. Eligible applicants include employees and children of active Federated Car Care Center members. Applicants must attend accredited two- or four-year colleges. Eligible programs include ASE/NATEF certified automotive, heavy-duty, or collision training programs. Licensed and accredited vocational schools also qualify. High school students graduating in 2026 may also apply. Application Process and Consideration
Federated participates along with more than 30 scholarship organizations. These organizations award scholarships through the foundation’s central website. Each completed application receives consideration for every matching scholarship. Applicants only need one application at AutomotiveScholarships.com.
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By Counterman
For the fourth straight year,
link hidden, please login to view will sponsor the World of Outlaws DIRTcar Nationals in February along with select World of Outlaws races throughout the 2026 season. Federated will also continue its sponsorship of the World of Outlaws work area and be a prominent associate sponsor on Shark Racing’s No. 1 sprint car, driven by Logan Schuchart. “The first three years of our partnership with World of Outlaws have surpassed expectations. Feedback from members and customers has been overwhelmingly positive regarding our involvement in the nation’s premier dirt track racing series,” said J.R. Bishop, director of event marketing and member services for
link hidden, please login to view. “We are excited to continue the Federated partnership with Logan Schuchart for the upcoming year. Logan is an outstanding representative of Federated both on and off the track and we are looking forward to what promises to be another standout season.” In 2025, Schuchart finished fourth in the World of Outlaws season points standings, recording two victories and 32 top five finishes. The Federated logo will appear on the nose wing of Schuchart’s sprint car for most of the 2026 season with Federated also serving as the primary sponsor of select races.
The season kicks off with the 55th Federated Auto Parts DIRTcar Nationals held Jan. 29-Feb. 14, at Volusia Speedway Park in Barberville, Florida. The World of Outlaws sprint car races, featuring Schuchart, will take place Feb. 4-7 as part of the DIRTcar Nationals. Additionally, at every World of Outlaws sprint car race in 2026, the work area at each track will be branded as the Federated Car Care work zone.
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By Counterman
Federated’s “Free Fuel Fridays” promotion is returning to Facebook this winter. Each Friday through March 13, Federated will announce four randomly selected winners on its Federated Auto Parts and Federated Car Care Facebook pages. A $50 gift card will be sent to each of the winners. Winners will be announced each Friday starting Jan. 23 with the final four winners announced March 13, 2026.
Marketing Comment
“The ‘Federated Free Fuel Fridays’ promotion continues to be very popular with our Facebook community,” said John Marcum, director of marketing for
link hidden, please login to view. “The contest is simple to enter and offers a fun and rewarding experience. We invite all Federated Facebook fans to join in take advantage of the chance to win some free fuel.” To Enter on Facebook
To enter, visit
link hidden, please login to viewon Facebook or click on the special Federated Auto Parts or Federated Car Care contest links and fill in the entry form. Extra entries can be earned by sharing the contest with Facebook friends. The post
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By Counterman
Roy Kent has been named president of
link hidden, please login to view, it was announced by Sue Godschalk, CEO, Federated Auto Parts, on January 22. “Roy brings valuable insight, a collaborative approach and a passion for mentoring future leaders to his new position. His experience, leadership and thorough understanding of Federated make him the ideal choice for the role of president,” said Godschalk. “Having worked closely with Roy for the last 12 years, I know he will focus his talents on supporting Federated members and advancing growth initiatives that benefit the entire membership and strengthen supplier partner relationships.”
Kent joined
link hidden, please login to view in 2014 as chief strategy officer and president of new business development after serving in a variety of sales and management leadership positions at Everco, Moog, Cooper Industries and Federal-Mogul. When the Automotive Parts Services Group (The Group) was formed, he took on the role of executive vice president, supplier relations of The Group, where he collaborated with members and vendors to identify mutually beneficial opportunities. Kent returned to Federated Auto Parts in 2021 where, before being named president, he served as executive vice president, member support and business development.
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