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By Counterman
link hidden, please login to view announced it released eight new AmeriPLATINUM Brake Pad numbers and four new AmeriPRO Brake Pad numbers with a wide range of coverage ranging from Buick Encore to Ford Transit applications. The new SKUs cover over 6mm VIO. Also just released in the
link hidden, please login to view product line: 1 new AmeriPRO Brake Shoe, 2 new AmeriPRO Wear Sensors, 74 new AmeriPRO Coated and Coated R90 Euro Rotor numbers, and 20 VGX Brake Pad numbers with VIO coverage over 44+mm VIO.
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By Counterman
link hidden, please login to view announced the addition of 172 new automotive aftermarket part numbers across multiple product categories in the first quarter of 2026, expanding coverage for millions of vehicles in operation. New part numbers were introduced across Bosch engine components, pumps, injectors, rotating machines, sensors, batteries, braking components and spark plugs. Bosch Engine Components
Bosch has added 13 new part numbers to its engine components lineup, including canister purge valves, ignition coils, throttle bodies and an EVO Spark Plug. Designed to meet or exceed OEM specifications, these components are intended to support engine performance and reliable operation across a wide range of vehicles, the company said.
The new EVO Spark Plug part number covers 453,000 Asian vehicles in operation across the U.S. and Canada. EVO Spark Plugs from Bosch utilize iridium alloys for long service life and wear resistance, as well as improved insulation, reduced risk of damage during installation and increased thermomechanical, mechanical and electrical strength to withstand extreme pressure during knocking.
Bosch Braking
Bosch released 17 new braking component part numbers in the first quarter, including 14 new part numbers for Bosch Parking Brake Shoes, covering more than 8 million vehicles in operation. These shoes offer bonded and riveted coverage matching OE attachment methods on most domestic and commercial applications, and the coated shoe plate helps prevent rust and corrosion.
Bosch Rotating Machines
Bosch introduced 75 new rotating machine part numbers in the first quarter, including new and remanufactured starters, alternators and A/C compressors. This includes four new part numbers in the Bosch A/C compressor lineup, covering 601,000 vehicles in operation.
Bosch introduced 28 starter part numbers across new and remanufactured offerings, with 28 new starter part numbers covering 25.4 million vehicles in operation and three remanufactured starters covering 13.6 million vehicles.
Thirty-one part numbers were introduced on the alternator front, with 25 new alternator part numbers covering more than 10 million vehicles in operation and six remanufactured alternator part numbers covering an additional 7.96 million vehicles, according to
link hidden, please login to view. Bosch Pumps
Bosch added eight new part numbers in pumps – including five fuel pumps, two GDI high-pressure pumps and one electric fuel pump. These pumps cover 40,400 vehicles in operation and are designed to support fuel delivery and engine performance across domestic, Asian and European vehicles.
The Bosch GDI high-pressure pumps debuted two new part numbers covering 537,000 vehicles in operation, featuring an integrated pressure limiter valve, an integrated pressure damper and a compact, lightweight design.
Bosch Injectors
Bosch added 20 new part numbers to its injector lineup in the first quarter, including five gasoline injectors, 12 fuel injectors and three GDI fuel injectors. These injectors are designed to meet or exceed OEM specifications by delivering precise fuel atomization to support combustion, smooth engine operation and drivability across a wide range of vehicles.
Bosch Fuel Injectors debuted 12 part numbers and are engineered for OE fit, form and function. Manufactured from quality materials, they provide precision flow and original spray patterns while maintaining smoothness and drivability.
Bosch Sensors
Bosch added 34 new sensor part numbers, including mass air flow (MAF), pressure, particulate matter, oxygen, camshaft, crankshaft, temperature, knock, throttle position and NOx sensors. Seven new Bosch oxygen sensor part numbers expanded coverage to 6.17 million vehicles in operation, supporting reduced emissions, fuel efficiency and engine performance.
Bosch Batteries
Bosch added five new part numbers to its Powersport Lithium (Gen II) battery lineup. These batteries offer a lifespan four to five times longer than lead-acid batteries, are 65% lighter and provide faster recharge times. They are engineered to meet or exceed OEM specifications, delivering lightweight power and reliable starts across a range of powersport applications, the company said.
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By Counterman
link hidden, please login to view announced the addition of 172 new automotive aftermarket part numbers across multiple product categories in the first quarter of 2026, expanding coverage for millions of vehicles in operation. New part numbers were introduced across Bosch engine components, pumps, injectors, rotating machines, sensors, batteries, braking components and spark plugs. Bosch Engine Components
Bosch has added 13 new part numbers to its engine components lineup, including canister purge valves, ignition coils, throttle bodies and an EVO Spark Plug. Designed to meet or exceed OEM specifications, these components are intended to support engine performance and reliable operation across a wide range of vehicles, the company said.
The new EVO Spark Plug part number covers 453,000 Asian vehicles in operation across the U.S. and Canada. EVO Spark Plugs from Bosch utilize iridium alloys for long service life and wear resistance, as well as improved insulation, reduced risk of damage during installation and increased thermomechanical, mechanical and electrical strength to withstand extreme pressure during knocking.
Bosch Braking
Bosch released 17 new braking component part numbers in the first quarter, including 14 new part numbers for Bosch Parking Brake Shoes, covering more than 8 million vehicles in operation. These shoes offer bonded and riveted coverage matching OE attachment methods on most domestic and commercial applications, and the coated shoe plate helps prevent rust and corrosion.
Bosch Rotating Machines
Bosch introduced 75 new rotating machine part numbers in the first quarter, including new and remanufactured starters, alternators and A/C compressors. This includes four new part numbers in the Bosch A/C compressor lineup, covering 601,000 vehicles in operation.
Bosch introduced 28 starter part numbers across new and remanufactured offerings, with 28 new starter part numbers covering 25.4 million vehicles in operation and three remanufactured starters covering 13.6 million vehicles.
Thirty-one part numbers were introduced on the alternator front, with 25 new alternator part numbers covering more than 10 million vehicles in operation and six remanufactured alternator part numbers covering an additional 7.96 million vehicles, according to
link hidden, please login to view. Bosch Pumps
Bosch added eight new part numbers in pumps – including five fuel pumps, two GDI high-pressure pumps and one electric fuel pump. These pumps cover 40,400 vehicles in operation and are designed to support fuel delivery and engine performance across domestic, Asian and European vehicles.
The Bosch GDI high-pressure pumps debuted two new part numbers covering 537,000 vehicles in operation, featuring an integrated pressure limiter valve, an integrated pressure damper and a compact, lightweight design.
Bosch Injectors
Bosch added 20 new part numbers to its injector lineup in the first quarter, including five gasoline injectors, 12 fuel injectors and three GDI fuel injectors. These injectors are designed to meet or exceed OEM specifications by delivering precise fuel atomization to support combustion, smooth engine operation and drivability across a wide range of vehicles.
Bosch Fuel Injectors debuted 12 part numbers and are engineered for OE fit, form and function. Manufactured from quality materials, they provide precision flow and original spray patterns while maintaining smoothness and drivability.
Bosch Sensors
Bosch added 34 new sensor part numbers, including mass air flow (MAF), pressure, particulate matter, oxygen, camshaft, crankshaft, temperature, knock, throttle position and NOx sensors. Seven new Bosch oxygen sensor part numbers expanded coverage to 6.17 million vehicles in operation, supporting reduced emissions, fuel efficiency and engine performance.
Bosch Batteries
Bosch added five new part numbers to its Powersport Lithium (Gen II) battery lineup. These batteries offer a lifespan four to five times longer than lead-acid batteries, are 65% lighter and provide faster recharge times. They are engineered to meet or exceed OEM specifications, delivering lightweight power and reliable starts across a range of powersport applications, the company said.
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By Counterman
Some things are just easier than others in this life. When it comes to parts, we all have those lookups that test our patience, leave us shaking our heads, or make us wonder why we even got out of bed this morning.
Beginning with the basic identification of the vehicle, we are often reliant on our customer to know what they are ordering parts for. Model year may differ from the actual manufacture date appearing on the door tag, or the door may not even be original to the vehicle, skewing the results of a VIN-based parts search. Many manufacturers offer “carryover” models concurrent with a newly-released platform, creating confusion between models and leaving us to figure out the easiest or most obvious ways to identify each design. Yes, I’m looking at YOU, Silverado, Ram and Wrangler!
Other times, it’s the similarities in model names that can lead to confusion. Side by side, no one would ever confuse a Corvette with a Chevette, but click the wrong button in a catalog, and you may be halfway through the lookup before you realize something doesn’t look quite right. Those of us who remember the overlapping Ford Bronco and Bronco II models of the 1980s and ‘90s, or even the Explorer, Explorer Sport and Sport-tracs of the early 2000s can relate to the renewed confusion caused by today’s Bronco and Bronco Sport models. If I never hear the phrase “I dunno, I think it just says Bronco,” it will still be too soon!
Once we’ve positively identified the actual vehicle, we must still navigate the minefield of misnamed components and vague descriptions common to a catalog system engineered to accommodate multiple manufacturers who can never seem to agree on naming conventions. Toe links, lateral links, tension struts, and trailing arms might all fall under the broad category of “control arm.” I still have flashbacks about trying to specify Audi/VW multi-link suspension components when they first became popular. What do you mean you want the “left-front-upper-rear” control arm, sir?
Occasionally, a customer-induced curveball can really throw off your rhythm, but don’t underestimate the power of your own foolishness, either. I absolutely KNOW my left from my right (its written on my mittens, after all…) but I’ve lost track of the number of times I’ve flubbed this basic request, and I do still get the odd customer who asks “you mean when I’m looking at the car, or sitting in it?” I also learned to specify “left and right” rather than “driver and passenger” after getting burned by a string of right-hand drive Jeeps owned by rural mail carriers.
No matter the vehicle and no matter the request, our greatest asset as parts specialists will always be our attention to detail. It begins with listening to our customer rather than just hearing them, and taking notes while we absorb the information they are presenting to us.
Our second greatest asset is our curiosity. We all like learning, knowing and understanding things, but when a situation does become confusing or unclear, it is always better to ask questions than to assume you’ll figure it out alone. We are here to solve problems; to find answers and we do that best when applying our unique skillset for the benefit of all. Engaging with the customer is a means of including them in the solution, one you are both equally invested in reaching.
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By Counterman
link hidden, please login to view announced the release of 131 new part numbers in the first quarter of 2026, expanding coverage for more than 27 million vehicles in operation across North America. The new part numbers span key product categories including rotating electrical and engine management, with coverage across a wide range of late-model domestic and import applications. These additions continue to strengthen WAI’s ability to deliver timely, in-demand solutions to the aftermarket.
“Our product development efforts remain focused on identifying opportunities that help our customers service the vehicles they see every day,” said Ron Bernstein, president, North America, WAI Global. “By continuing to introduce new coverage aligned with current vehicle trends, we ensure our partners have access to dependable 100% NEW solutions that keep their businesses moving forward.”
High-impact late-model applications released during the first quarter include WPM5013L wiper motor for Chevrolet, 11980N alternator for Hyundai and 31294N starter for BMW, supporting vehicles through the 2025 model year.
These launches represent more than expanded coverage, they reflect
link hidden, please login to view’s proactive strategy to bring high-VIO, late-model parts to market at the earliest point in the replacement cycle, ensuring customers are prepared before demand peaks, the company said. WAI added it delivers reliable solutions that help reduce comebacks, protect shop reputations and support long-term customer trust. The post
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