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By Counterman
SmartParts has announced the launch of DR!VE+ in North America at the 2025 NEXUS Business Forum in Abu Dhabi. This marks a major step in its global expansion. The launch follows strong growth in 2024 for the exclusive global aftermarket brand for NEXUS members worldwide. The first phase of the North American aftermaket expansion will introduce a 13,700-part Chassis range, with additional product lines to follow. DR!VE+ will serve as the unified brand for NEXUS North America members. SmartParts also introduces a new DR!VE+ battery range, reinforcing its commitment to a comprehensive aftermarket offering.
NEXUS Accelerates North American Aftermarket Expansion
To capitalize on growing market opportunities, NEXUS said it decided 18 months ago to speed up the deployment of the DR!VE+ brand. The aging car parc and transformation of the aftermarket are driving demand. The first phase of the North American aftermarket expansion will focus on the Chassis range, offering 13,700 part numbers. A roadmap will introduce multiple additional product lines over the next 18 months.
“This joint initiative marks a key milestone in the history of NEXUS North America,” said Robert Roos, president of APSG and NEXUS North America.
2024 Growth and 2025 Plans for SmartParts
SmartParts welcomed over 20 new
link hidden, please login to viewmembers and increased revenue by 50% in 2024. This success expands its reach to more than 80 members and customers in 50 countries, the company said. SmartParts aims to further increase its turnover in 2025. The company added it will fast-track expansion into North America, India and Asia. New DR!VE+ Battery Range to Meet Market Demand
SmartParts is unveiling its all-new DR!VE+ battery range at the NEXUS Business Forum. The lineup targets both light vehicles and heavy-duty applications. It is segmented into four categories—DR!VE+ Platinum (AGM), DR!VE+ Performance (EFB), DR!VE+ Essential (SLI), and DR!VE+ Access (Commercial Vehicles only). This range includes 61 part numbers, covering 99% of market demand and catering to older vehicles, hybrid models and commercial applications.
Future Growth and Global Expansion
The
link hidden, please login to view portfolio expanded by more than 1,100 part numbers in 2024. This brings the total to over 11,000 part numbers. SmartParts will continue expanding the range in 2025. The company remains committed to strengthening its position as the global aftermarket brand exclusive to link hidden, please login to viewmembers. “2024 has been an exceptional year for SmartParts,” said Pascal Popis, CEO of SmartParts. “With sales more than doubling compared to last year, this growth reflects the strong commitment of NEXUS members, the power of the DR!VE+ brand and the dedication of our team.”
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By Counterman
NTN, the parent company of BCA Bearings, has announced the launch of BCA’s 2025 Summer Trails promotion. During the promotion, BCA’s warehouse distributor customers can earn BCA-branded, premium merchandise with orders of BCA wheel hub assemblies, bearings, and seals.
“We are excited to introduce the BCA Summer Trails promotion,” said Patrick Cronin, marketing manager, automotive aftermarket. “The Summer Trails theme inspires the spirit of adventure and exploration that we all strive for when we venture off the beaten path on a summer excursion. We look forward to a wonderful season and another fantastic promotion.”
BCA’s Summer Trails promotion enables distributor customers to earn tiered packages of BCA-branded merchandise with qualifying orders, which they can then use to conduct their own localized promotions. This allows the BCA-branded merchandise to reach every level of the distribution channel, from the parts professionals and service advisors who recommend BCA products to the technicians who install them.
The Summer Trails theme embodies an outdoorsy sense of rustic, off-road discovery, bringing us into nature during the summer months. The promo items complement this theme perfectly: a baseball cap and rain poncho provide cover from sun and rain, while a bandana offers versatility for many needs. An extendable roaster is perfect for hot dogs and marshmallows around the campfire, and a stainless mug helps keep you hydrated on the trail. A survival knife comes in handy when you need a sharp edge, and a beach towel and dry bag keep you and your gear dry. A camp chair and hammock help you relax in camp or your backyard, and a waterproof Bluetooth speaker provides the soundtrack to summer. Hit the Summer Trails with BCA!
BCA’s 2025 Summer Trails promotion runs from April 1 through June 15, 2025. For participation details, please contact a BCA Sales Representative or Customer Relations Advocate.
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By Counterman
Valvoline announced the launch of its new passenger car motor oil formulas for both the U.S. and Canada. The company said these formulas surpass the updated International Lubricant Standardization and Approval Committee (ILSAC) GF-7 standards, which formally went into effect on March 31.
Valvoline added that its current ILSAC GF-6 certified synthetic
link hidden, please login to view motor oils already meet all requirements of the new ILSAC GF-7 specification. The company said its engine lab in Ashland, Ky. allows Valvoline to perform critical engine sequence tests that help define industrywide performance requirements every five to seven years. “These days, everything seems to move just a little bit faster, and our engines have to work even harder to keep up with the pace of our busy lives,” said Dr. Michael Warholic, senior global technology director at Valvoline Global Operations. “By helping car owners maintain their vehicles’ performance and longevity, Valvoline’s dedication to the development of the ILSAC GF-7 standards is protecting engines not just for today, but for the needs of tomorrow as well, delivering improved performance levels in almost every area.”
link hidden, please login to view said its ILSAC GF-7 full synthetic technology was tested in a single engine for over 500,000 miles across three years without the need to replace any critical component, while significantly reducing sludge and deposits compared to an ILSAC GF-6 quality oil. The ILSAC GF-7 specification continues the A and B designations started with the ILSAC GF-6 upgrade in 2020. The ILSAC GF-7A designation applies to all SAE 0W-20 viscosity grades and heavier. ILSAC GF-7A is backward compatible with all previous GF-6A, GF-5 and older ILSAC specifications. The ILSAC GF-7B designation applies to SAE 0W-16 viscosity grade oils and is backward compatible to ILSAC GF-6B only.
As ILSAC GF-6 designated motor oils are phased out of distribution channels after the March 31, 2025, GF-7 launch, Valvoline said its new motor oils meeting the ILSAC GF-7A standard will include the “Starburst” API mark on all bottles, while ILSAC GF-7B-compliant oils will have the API “Shield.” Oils meeting API SP will feature an updated API “Donut” with SP designation.
“Advances in engine oil performance wouldn’t be possible without the dedication, expertise and leadership of our Valvoline engineers and scientists, who work tirelessly to help define and shape the industry standards, continually raising the bar to benefit us all,” said Warholic.
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By Counterman
XL Parts | The Parts House announced the appointment of Vikrant Aggarwal as its new president and chief executive officer, effective April 21, 2025. Aggarwal will succeed Mike Odell, who will remain as chief executive officer of Marubeni Automotive Aftermarket Holdings, the parent company of XL Parts, The Parts House, C&K Auto Parts and other Marubeni investments in the U.S. automotive aftermarket.
“Vikrant’s extensive industry knowledge, operational expertise, and collaborative leadership style position him to continue to drive our commitment to delivering exceptional service, achieving sustainable growth, and guiding the organization to a prosperous future,” said Odell.
The succession plan Odell began several years ago when
link hidden, please login to view| link hidden, please login to view initiated the search for a chief operating officer. Aggarwal joined the company in September 2023 and was link hidden, please login to view. With more than 25 years of experience running global business functions, including a worldwide alternator business, XL Parts | The Parts House said Aggarwal has an admirable track record of success in the automotive industry. “I am honored to take on this new role and am excited to lead our incredible team at XL Parts | The Parts House,” said Aggarwal. “I look forward to continuing our growth by developing exceptional talent, ensuring consistently high standards of service for our customers, maintaining strong relationships with our valued vendor partners and continuing to represent the interests of our shareholders.”
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By Counterman
PRT announced the latest additions to its portfolio of complete strut assemblies and shock absorbers in the North American Aftermarket. The 27 new products represent more than seven million vehicles in new coverage.
The launches include important models like the Chevrolet Malibu, Dodge Challenger and Suzuki SX4, in addition to brand new applications including the Chrysler Voyager and Pacifica 2023, as well as the Ford Transit 250 and 350 HD 2023, among others.
“At PRT, we are continually investing in research and development of new products, bringing innovative and premium-quality solutions from OE to our clients in the aftermarket,” said Bruno Bello, director of global marketing at PRT. “The new items are in stock in the U.S. and ready for shipment!”
For more information, call 1-770-238-1611, visit
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