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Ford F-series, Mercedes dominate with same playbook

MCT

By MCT
in General Auto Parts Discussion

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 Mercedes-Benz and Ford Motor Co. would seem an unlikely couple.

But in the American auto market they have used similar strategies to carve out dominant, cash-gushing positions in the industry’s two most lucrative segments: luxury vehicles and large pickup trucks. Both automakers, industry insiders say, have sliced the market so finely with so many different models that few will dare challenge their supremacy.

 

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